About us

We've lived the deal from every seat.

We built Binaurals.ai because we've lived the deal from every seat—sales, revenue operations, customer success, and procurement—and we're tired of watching teams negotiate like they're on different planets.

We've been in thousands of negotiations and watched the same breakdowns repeat: “best and final” that wasn't, price given up too early, terms accepted too fast, renewals discounted out of habit. Not because teams are bad—because nobody gets to practice under pressure before the real call.

That's why we built Binaurals.ai. We believe the best negotiators are built through practice and preparation. Binaurals lets you pressure-test scenarios, anticipate the other side's moves, and walk in with deal-specific talk tracks, emails, and counters you can use immediately.

Our AI is powered by proprietary negotiation intelligence built from over a decade in the trenches and 1,000+ supplier relationships. It's not generic advice. It's what holds up when there's real money on the line and both sides know the game.

Whether you're preparing for net-new, defending a renewal, or trying to stop getting boxed in—we built this so you walk in ready.

Built by both sides of the table.

In binaural audio, a different tone in each ear creates a third tone that only exists when both are heard. Our founders are the two tones.

Buy side

Founder & CEOOver a decade on the buy side · 1,000+ supplier relationships

Has sat across from thousands of sellers, CSMs and buyers. Has heard every pitch, every tactic, every “best and final” that wasn't.

Across from salesWatched reps cave on pricing they should have held.
Across from customer successWatched CSMs give away renewals they should have defended.
Inside procurementWatched buyers accept proposals they should have challenged.
The patternThe same mistakes, over and over, because nobody practices before the real thing.

Two sides → one coach

Sell side

Co-founder & CROOver a decade carrying the number

Has worked every seat on the revenue side: building the deal, closing it, and keeping it at renewal.

Deal deskStructured the non-standard deals: discount approvals, pricing exceptions, payment terms, and the redlines between sales, finance and legal.
Account executiveRan deals from first call to signature, including the moment procurement shows up and asks for 30% off.
Customer successOwned renewals and expansions, and defended them when “we need a discount to stay” landed in the inbox.

One of us bought from people like you. The other sold to people like them. The coaching comes from both.

We've lived the deal from every seat.

Built by both sides of the table.

Walk in ready.